Tools for Knowledge Management

Yellow and Blue Pages

First we shape our tools, then our tools shape us.
Marshall Mc Luhan

WHAT Yellow and Blue Pages are knowledge management tools for encouraging knowledge sharing.
WHY This tool aims at improving the knowledge flow and knowledge sharing by publishing the adepts' expertise as well as their telephone number and/or e-mail-address.
HOW Yellow Pages are often found in intranets where employees describe their knowledge domains. Historical data (name, address, telephone number, e-mail-address and the like) may be loaded from a central data base regularly. Every employee cares for the maintenance of his/her personal profile.
Blue Pages are pages where the profiles of external service providers are outlined in order to find more easily the right partner for activities which cannot be done by internal personnel.
Example At Siemens AG they are allowed to define a link to their private(!) homepage or to offer a FAQ-list for their knowledge domains.
Novartis was the first company which defined Blue Pages as described above.
References Kukat, F.: Wissen teilen und bewahren: Die Wissensnetzwerke der Siemens AG. In: Spezialreport Wissensmanagement, Symposion publishing, p 79-80.

Mittelmann, A. et al.: Geschäftsprozesse mit menschlichem Antlitz: Methoden des Organisationalen Lernens anwenden. Vol. 1 of "Wissens- und Prozessmanagement" eds. Gappmaier, M. und Heinrich, L. J., Trauner Universitätsverlag, 2nd edition, Linz 2000.

MWOnline: Ideenfabrik Wissensmanagement. http://www.mwonline.de/Tipswissensmanagement.htm, fetch date: 8th Jan 2001.

Staeheli, J.: Knowledge Networking bei Novartis: Ein Who's who internen Wissens. In: Personalführung 1/2000, p 41.


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© 2000-2003 Angelika Mittelmann

Last update 18th Feb 2002